Deborah,

 

I wanted to let you know about some successes I'm having with my marketing plan for The Wreckless Manager.

 

I just received a phone call from the editor of Chain Drug Review, a magazine for the chain drug industry that has a circulation of 46,000. I had sent him a letter with a press release and a copy of The Wreckless Manager ten days ago. He had read it, said he really loved it and asked my permission to review The Wreckless Manager in the next edition of his magazine. Of course it only took me two seconds to say "yes"! It hits my target audience of store, area, district and regional managers plus a number of executives. 

 

Also, I sent a copy to Ken Blanchard, the author of The One Minute Manager and international management consultant. He emailed me several weeks ago, told me the book was full of "little gems of wisdom" that he was going to share with his managers. Ken emails them each morning and was going to use tips from The Wreckless Manager in his morning messages.

 

Because of the book, I also have speaking engagements on management and leadership with the sheriff's department management team in San Antonio, Texas starting in January and running for eight months, and I also have a planned speaking engagement with the Military Comptrollers Association in San Antonio in February.

 

Since I'm retired, this book gives me something to do that I enjoy doing i.e. marketing the book. I don't know if it will ever make it to the best seller lists, but I am having fun with marketing it. Only time will tell what the results will be and I'm having fun discovering new learning experiences each day.

 

Tommy White